Showcasing my expertise in digital analytics, Google Tag Manager, and Google Analytics 4.
Experience
With over 9 years in digital marketing and analytics, I have worked with businesses of all sizes to optimize their data tracking and decision-making processes.
Lead Data Analyst - OuterBox (2022 - Present): Led the migration from Universal Analytics to GA4 for 50+ clients, built 200+ Looker Studio dashboards, implemented advanced event tracking in GTM, and provided client training.
Analytics & Strategy Lead - SugarBearHair (2016 - 2022): Managed $15M+ in ad spend, created GA dashboards, optimized marketing performance, and implemented data-driven strategies that increased customer lifetime value by 10%.
Senior Business Intelligence Analyst - Office Depot (2014 - 2016): Developed ETL processes, designed analytics dashboards, provided key insights for digital marketing campaigns, and managed large-scale data warehouses.
Specialties
Google Analytics 4 (GA4) Implementation & Migration
Google Tag Manager (GTM) Custom Tagging & Event Tracking
Data Visualization with Looker Studio, Tableau, and Excel
SQL, JavaScript, and Python for Data Analysis
Marketing Analytics and Campaign Optimization
Portfolio
Explore my projects, implementations, and analytics insights.
Services
I offer advanced Google Tag Manager setup, GA4 implementation, and custom analytics tracking.
Client Testimonials
"Tom's expertise in analytics transformed our digital strategy!" - Client A
"His ability to translate data into actionable insights is unmatched." - Client B